The Business Model Canvas

We have been using the poster version of the Business Model Canvas at STARTup Live events to drill down on our business models.

The poster is great to collaborate on one physical sheet of paper, but I needed a digital friendly version to save the results and work on it later. So here is my bullet point structured version of the business model canvas crated with WorkFlowy. It can be copied and pasted from the website into most word processing applications.

The Business Model Canvas

  • Key Partners:
    • Who are your key partners?
    • Who are your key suppliers?
    • What key resources are we acquiring from partners?
    • Which key activities do partners perform?
    • Motivations for Partnerships:
      • Optimization and economy
      • Reduction of risk and uncertainty
      • Acquisition of particular resources and activities
  • Key Activities:
    • What key activities do our value proposition require?
    • Our distribution channels?
    • Customer relationships?
    • Revenue streams?
    • Categories:
      • Production
      • Problem solving
      • Platform/Network
  • Key Resources:
    • What key resources do our value propositions require?
    • Our distribution channel? Customer relationships?
    • Revenue streams?
    • Types of resources
      • Physical
      • Intelectual (brand patens, copyrights, data)
      • Human
      • Financial
  • Value Propositions:
    • What value do we deliver to the customer?
    • Wich one of our customer’s problems are we helping to solve?
    • What bundles of products and services are we offering to each customer segment?
    • Wich customer needs are we satisfying?
    • Characteristics:
      • Newness
      • Performance
      • Customization
      • “Getting the job done”
      • Design
      • Brand/Status
      • Price
      • Cost Reduction
      • Risk Reduction
      • Accesibility
      • Usability
  • Customer Relationships:
    • What type of relationship does each of our customer segment expect us to establish and maintain with them?
    • How are they integrated with the rest of our business model?
    • How costly are they?
    • Example:
      • Personal assistance
      • Dedicated personal assistance
      • Self-services
      • Automated services
      • Communities
      • Co-creation
  • Channels:
    • Through which channels do our customer segments want to be reached?
    • How are we reaching them now?
    • How are our channels integrated?
    • Which ones work best?
    • Which ones are most cost-efficient?
    • How are we integrating them with customer routines?
  • Customer Segments:
    • For whom are we creating value?
    • Who are our most important customers?
    • Classes:
      • Mass Market
      • Niche Market
      • Segmented
      • Diversified
      • Multi-sided platform
  • Cost Structure:
    • What are the most important cost inherent in our business model?
    • Which key resources are ost expensive?
    • Which key activities are most expensive?
    • Sample characteristics:
      • Fixed costs
      • Variable costs
      • Economies of seal
      • Economies of scope
  • Revenue Streams:
    • For what value are our customers willing to pay?
    • What do they currently pay?
    • How are they currently paying?
    • How would they prefer to pay?
    • How much does every revenue stream contribute to overall revenues?
    • Types:
      • Asset sale
      • Usage fee
      • Subscription fees
      • Lending/Renting/Leasing
      • Licensing
      • Brokerage fees
      • Advertising
      • (Barthering)
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